From a development standpoint, mobile web apps present a less daunting task. But while their common code base across all platforms might sound appealing, it can slow performance and also presents significant limitations both technologically and Ac Market. Additionally, the absence of a store or marketplace makes it harder for users to find your app, and the lack of approval process can often compromise quality for the app users.

Since native apps have to go through such a rigorous approval process, these apps tend to have better quality, uniqueness, and safety. The iPhone App Store, for example, is notorious for not approving apps because they don’t meet the correct requirements.

This is great news for app users because they’re guaranteed a higher quality app. On the other hand, this can be considered a good news/bad news situation for app developers; getting your app approved usually involves a longer, more tedious process, often requiring rebuilds and multiple submissions, which may extend the amount of time it takes to make your app available to your customers. However, once you get an app approved and available in the app store, your business’ credibility goes way up because consumers can be sure you’ve developed a quality app.

One of the most compelling reasons to go with a native app is their capability to interface with all of a device’s native features, information, and hardware. Therefore, the power of what your application can do is not restricted like it is with web apps.

Native apps, unlike mobile web apps, are able to utilize the GPS system on users’ devices, the time and date stamping feature, the camera, and so on. Think of the possibilities when you have this type of technology built into your app!

For example, one of the most powerful features available to native apps are push notifications – the pop-up messages you receive on your mobile devices with important info, coupons, etc. This type of functionality is not available in mobile web apps because it is part of a device’s hardware, and a mobile web app is only running within the device’s browser. With a native app, however, you’ll have the opportunity to send push notifications to anyone who has downloaded your app! Push notifications are also known for their incredibly high read rate, meaning your message is being viewed by nearly everyone you send it to!

GPS technology is another powerful tool being utilized through native apps. Many businesses are implementing GPS-triggered coupons or messages into their app, meaning they can setup a virtual fence around their business or in the area, and when an app user crosses that fence they’ll automatically receive a notice of a special message or deal because they’re close by. This use of innovative, forward-thinking technology can really only be utilized through mobile app development, and is practically invaluable to businesses seeking to truly engage their customers.

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